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Sainsbury’s packaging revamp saves almost 700 tonnes of plastic

Image © Danny Loo/CPG Media

Sainsbury’s is introducing a number of packaging changes across its own-brand chicken and fish lines, with the new packaging set to save 694 tonnes of plastic a year.

All own-brand salmon fillet trays are switching to pulp cardboard instead of plastic, a UK retailer first, which will result in 70% less plastic. The pulp trays are made from sugarcane pulp, and are lined with polyethylene film. 

Alongside this, Sainsbury’s is rolling out cardboard trays across its Taste the Difference and by Sainsbury’s breaded chicken lines, set to save 300 tonnes of plastic a year. The retailer is also making the same changes to its Taste the Difference breaded fish fillets.

Furthermore, the new packaging , which will be rolled out throughout the summer, will also cover many seasonal ranges including finger food and BBQ.

The pulp cardboard trays from all salmon lines and cardboard trays across breaded chicken and fish are designed to be recyclable, helping customers to reduce their household waste by placing the packaging in kerbside recycling at home.

Claire Hughes, director of product and innovation at Sainsbury’s, said: “With salmon being one of our most popular fish, we made it a priority to reduce the plastic on the packaging of this much loved product as we work towards our Plan for Better goals.

“We are now the first retailer to make the move to have recycled pulp card trays – a significant step towards our plastic reduction goals.”

Sainsbury’s recently launched its ‘Good to Know’ logo to help customers find products that are more sustainable, including those with reduced plastic packaging. The new logo is aimed to help customers understand the retailer’s work around sustainability and its work towards its Plan for Better ambitions. Customers will be able to find the ‘Good to Know’ logo on the latest packaging across its salmon products.

These announcements are part of its commitment to reduce its own-brand plastic packaging, such as the by Sainsbury’s plastic steak trays being replaced with cardboard alternatives. Additionally, Sainsbury’s recently made its largest standalone plastics removal, by swapping plastic punnets for cardboard for all its own brand mushrooms – saving over 775 tonnes of plastic a year.

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