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Sainsbury’s sees online food sales grow by more than a fifth

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Supermarket Sainsbury’s says its online groceries business is growing at more than 20% a year. The company said the figures continued an ongoing trend in its business.

The update came as the company released a trading statement for the 10 weeks to March 19, crediting record levels of instore visitor numbers in part to its multichannel strategy.

Overall, it said, a million more customers were now visiting its stores each week than at the same time last year.

Chief executive Justin King said: “In a tough consumer environment our focus on delivering universal customer appeal and our multichannel and space growth strategy has attracted a record 21 million customers to our stores each week, up one million on last year.

“As a result we have delivered total sales growth excluding fuel of 3.5% and like-for-like sales growth of 1.0%, outperforming the market in the period.”

Other highlights included the fast rate of growth in non-food sales, which grew at more than three times the rate of food transactions and King said that the company was “well-positioned for further growth in 2011/12” despite an expected “tough” consumer environment.

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