Sainsbury’s is to sell its Tu clothing range online in a pilot that launches in August.
The announcement comes as BRC figures show consumers are now spending more money buying clothes over the internet.
Invited Midlands customers will be the first to have the chance to buy women’s, men’s and children’s clothing through a bespoke website, where they will be able to choose between home delivery and click and collect in store.
Orders will be fulfilled from Sainsbury’s Bedford clothing depot, which also serves the 400 stores that sell the range.
The launch follows recent investment in the range that has seen the Tu design team double and the brand relaunched.
“Now’s the right time to explore the online channel as a complement to our store business,” said James Brown, Sainsbury’s non-food trading director.
Robbie Feather, online director, said: “Our customers want to shop with us through a range of chanels that allow them to shop whenever and wherever they want and they’ve been asking us to extend our online service to our clothing. The pilot will allow us to work with a group of customers to build the right customer experience.”
The launch comes days after Sainsbury’s also said it would launch Click & Collect at seven London Underground stations. The service will be free when it launches in July and August, before rising to £1.99 per collection.
