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Saltrock launches new multichannel website ahead of international expansion

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Saltrock has launched a new website to cater for a cross-channel audience both at home and, from this autumn, through new international websites.

The South West surfing retailer’s new responsive website is designed to give visitors the most relevant experience, whether they arrive at the site via a mobile device, or from the desktop. It also promises a three second load time, irrespective of device, with a site that is relevant to the individual. “More than 55% of visitors to join us on mobile,” said Saltrock’s multichannel brand manager Fiona Lobban, “and to increase user engagement and improve online sales, we’ve partnered with Qubit and Nosto to implement personalisation and real-time marketing.” The site is launched after a year in which Saltrock has opened 26 new stores, expanding its presence to 40 UK outlets.

The move is part of Saltrock’s strategy to become an international ecommerce retailer. Localised websites are set to launch around the world from the the fourth quarter of this year.

Richie Jones, head of digital and marketing, said: “It’s exciting that such a loved British brand will now be shared with the world after a launch in Australia, USA, Netherlands followed by France, Germany and Spain later this year. Now we have the correct tools for multichannel marketing, it’s only right that we take the leap to international eCommerce.”

Further multichannel connections will be made when Saltrock launches both click and collect and endless aisle functionality in the first quarter of 2016. Shoppers will also be able to shop the brand on Amazon and eBay branded stores. At the same time, a cross-channel PR and content strategy includes music festivals, product led video content, a blog face-lift, brand ambassador stories, and content featuring trials rider and five times world record holder Andrei Burton, climber Jenna Goddard and big wave, pro surfer Andrew Cotton.

Over the course of the next year the company also plans to double its high street presence to nearly 80 stores and it will add BazaarVoice reviews and ratings this autumn.

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