Secret Sales has launched a rewards club that offers discounts on leisure activities from meals to days out – and says it is designed to help customers weather the cost-of-living crisis.
The marketplace, which partners with premium brands to sell their excess stock at lower prices, is now working with tastecard and Coffee Club on The Secret Rewards Club.
The launch comes as Secret Sales says it’s now seeing more shoppers move to cut their costs at a time of inflation by actively looking for discounts. It says its customers are now spending more on its marketplace, with average order values rising by 20% compared to last year. Its top 10% of customers are now making average orders worth £340 this year, up from £195 in 2021.
The new rewards club rewards customers when they spend more than £30 with a tastecard and Coffee Club card that in turn gives them access to discounts at restaurants, theme parks and coffee shops.
Matt Turner, chief executive of tastecard,says:“We are really excited to be working with Secret Sales, a brand which operates with the same ethos as ourselves – that we help both our partners by providing additional sales, and our customers by allowing them to benefit from deep discounts at a time when they need them the most. During the cost of living crisis, we understand that people want to still do the things that they love; whether that is eating out, grabbing a barista-made coffee, or purchasing new clothes, and this partnership helps them to continue to do that, whilst saving money.”
Alex Adamson, SVP of digital marketing, at Secret Sales, says: “We’re thrilled to be launching this new initiative with tastecard and coffee club to bring our customers a boost of support during the current economic challenges. We know that times are tough for many at the moment and so we hope this helps ease the burden for customers wishing to treat themselves with a day, meal or coffee out.”
