Lidl has begun selling goods online to customers in Madrid through a third-party marketplace.
Customers can buy from Lidl’s product range through the Lola Market platform at the same price as in store. The range will feature over 2000 items including fresh products.
Lola Market offers a fixed shipping cost regardless of the size of the order, with delivery available within one hour or the same day.
The offering will expand to other Spanish cities where Lola Market has a presence in the future.
Customers can access Lola Market through the website or app. They need to enter their delivery postcode and choose a time slot. A personal shopper will go to the corresponding store and complete the purchase process.
Carlos González-Vilardell, director of the area of Communication, digital and ecommerce of Lidl in Spain, said Lidl had chosen Lola Market for its “customer orientation” and the user’s purchase experience.
“This collaboration will allow us to gain experience in the online sale of food products and to better understand consumer tastes. In our commitment to be the cheapest, we wanted our products to be commercialised in Lola Market at the same price as in our stores.
“In this way, the online customer can benefit from the same offers and promotions that we already offer in our establishments. We hope this collaboration is a success and that we can expand it in the future. "
Luis Pérez del Val, CEO and founder of Lola Market, said: "The incorporation of the Lidl supermarkets in the platform is a step of great importance for us, because we combine the widest offer of supermarkets with the best price conditions and quality for our customers and a unique shopping experience that humanises technology through personal shoppers.
“This agreement supposes an extension of the offer of products very important for our consumers since Lidl represents the best balance between quality and price.”