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RetailX Brand Index 2019

RetailX Brand Index 2019

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Tchibo expands online clothing rental programme in sustainability push

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Tchibo has extended its clothing rental programme to new products after a successful year-long trial.

 

The German clothing retailer said that the first year of Tchibo Share had shown the size of shopping carts and conversion rates “rising steadily”.

 

Launched in January 2018, the programme allows customers to rent clothing online in order to cater to customers that only require clothing for short periods. It aims to increase sustainability and move towards a sustainable economy.

 

Tchibo said in a statement that the programme would only work on a long-term basis with the customer base, with the goal for the next year of the programme being to expand this.

 

The retailer now plans to expand the range every six weeks, with new categories of children’s sporting wear set to launch on 21 May. The company will extend the range of women’s clothes on offer as well as offer holiday products.

 

Sarah Herms, Tchibo circular economy expert, said: "When our customers go through a rental cycle, they experience the benefits of Tchibo Share, the online clothing rental business. We are pleased to receive so much appreciation and customer loyalty for our offer. The more we broaden our offer, the more our clients borrow.”

 

Nanda Bergstein, director of corporate responsibility, said: "We believe that sharing and reusing resources is an important answer to the pressing issue of our time, how we as a company and society can protect the environment and leave a liveable world to the next generation.

 

“With Tchibo Share we try to inspire our customers to try out such an offer and ideally integrate it into their daily lives. It is important for us to be an everyday companion for families and to offer them services that are easy to implement in everyday life and protect the environment.”

 

Tchibo is primarily known as a coffee vendor but it also offers a range of non-coffee products which rotate on a weekly basis.

 

IKEA announced plans back in February to trial leasing furniture to customers.

 

Image: Tchibo

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