Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
RetailX Brand Index 2019

RetailX Brand Index 2019

You are in: > Home > Themes > Selling

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Zalando signs new partnership with Topshop Beauty

Linked InTwitterFacebookeCard

German ecommerce giant Zalando is set to stock beauty products from Topshop as the two companies extend their partnership.

 

The service will initially offer 205 products across the eight markets where Zalando Beauty operates.

 

Pamela Wade-Lehman, head of beauty at Zalando, said the programme would help to offer a “one stop destination for fashion and beauty”.

 

“Zalando has been cooperating successfully with Topshop over the past years. We are now excited to expand this partnership by becoming Topshop’s partner for Beauty products,” she said.

Paul Price, CEO of Topshop Topman, said: “Zalando will be the first European partner to offer customers a Topshop fashion and beauty offering in one destination.

 

“Loved by editors and influencers across the globe, we are excited to bring Topshop Beauty to Zalando’s style-minded audience.”

 

Zalando has been expanding its beauty category in 2019, launching in Sweden, Denmark, France, Belgium and Italy. It began offering the service in Germany, Austria and Poland in 2018.

 

Since 2014, Topshop has operated dedicated “brandshops” on the Zalando site through the latter’s Partner Programme. The programme allows brands to sell on Zalando while maintaining control over their products’ presentation, with notable participants including Hugo Boss.

For Topshop, the tie-up offers exposure to a large market of customers, while it allows Zalando to offer a wider product range and offer a one-stop fashion stop.


In March, Zalando said that its partner programme accounted for 10% of the €6.6 billion in sales passing over its platform.

Linked InTwitterFacebookeCard

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter