SubscriptionX lands back in London on 17 June, bringing with it the usual mix of big ideas, real-world tactics and honest conversations about what it actually takes to build sustainable subscription businesses.
Part of the RetailX Summer Festival, the one-day event gathers operators, strategists and innovators from across retail, media and B2B — all focused on one thing: turning customer relationships into long-term revenue.
But this year, there’s a clear shift in tone. Subscriptions are no longer about bolting on a recurring revenue stream — they’re about building ecosystems customers want to stay in. Loyalty sits right at the centre of that.
That’s why the loyalty stream — hosted by InternetRetailing’s managing editor Amanda Vlietstra — is one of the most important conversations happening on the day. Forget outdated points schemes. The focus now is on how brands create ongoing reasons for customers to engage, using personalisation, data and experience to make loyalty feel less like a programme and more like a relationship.
Across the sessions, we’ll dig into how leading brands are rethinking loyalty as a driver of retention, lifetime value and genuine advocacy — not just a marketing add-on. Because as acquisition gets tougher and more expensive, the brands that win will be the ones that give customers a reason to stick around.
Fast-paced, practical and packed with ideas you can actually use, SubscriptionX is where subscription strategy gets real.
Click here to find out more and reserve your place!
