Sephora UK has selected DHL Supply Chain as its lead logistics provider for the next five years, with DHL responsible for warehousing, ecommerce fulfilment and Sephora’s UK transport network.
As part of this partnership, Sephora and DHL have also launched a new omnichannel distribution centre (DC) in Coventry. The multi-user facility is entirely powered by renewable electricity and is DHL’s first operationally carbon-neutral new build site in the UK, which is also a milestone in Sephora’s sustainability journey.
The flagship DC ranks as one of DHL’s most sustainable sites in Europe in terms of green energy and sustainability and has been designed with employee wellbeing front and centre. Sustainable, recycled, and natural materials feature throughout the site. Sephora said this meets its omnichannel business needs, while offering a positive space for employees to be in.
“Sephora UK’s new omnichannel distribution centre is powered by DHL’s first carbon neutral site, and is a significant milestone in our sustainability journey,” explained Sarah Boyd, UK Managing Director, Sephora.
“The transition of our supply chain to this state-of-the-art facility is an absolutely pivotal project that underpins our UK expansion. It is critical to us that we ensure our growth is sustainable, as we reduce our carbon footprint and provide an excellent working environment for our teams in the warehouse.”
Sephora and DHL have worked closely together to design a supply chain operation to meet the beauty retailer’s expansion plans. DHL’s Digital Manufacturing division has developed tailored in-house solutions to optimise operations based on Sephora’s needs and based on its specialist knowledge of the beauty industry.
Furthermore, DHL is deploying pick assisting robots to support fluctuating demand, while maintaining high quality control. Each order will be quickly and efficiently picked and packed across a high number of SKUs, and only needs one touch before it is shipped, maintaining the integrity of the product.
Learn more about Sephora in an exclusive interview with Alexandre Meerson, chief digital, data and technology officer EMEA, Sephora, as part of the RetailX Global Beauty 2024 Report.
Meerson spoke to Emma Herrod about the beauty retailer’s approach to omnichannel and personalisation.
We deliver!
Our editor picks some choice pieces from the analysis flow and sends them to your inbox every Wednesday. Dedicated research report previews will also come direct to you. Subscribe for the emails.
Why not join us on Linkedin and you’ll get the best updates on our research and analysis – UK, Europe and Global – in your feed.
