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Sephora expands UK store network with two Newcastle sites

Image © Sephora

This Autumn, Sephora is continuing its UK expansion with the opening of two new stores in Newcastle. It follows the recent announcement of a Manchester opening earlier this year.

The beauty giant said it had listened again to the “overwhelming demand from their engaged community”, making Newcastle the next North East location for Sephora UK. The city’s key retail destinations Eldon Square and the MetroCentre will be the new homes of Sephora UK.

“Opening not one, but two amazing beauty playgrounds at the same time is a bold step, and one we have great confidence in. We are beyond excited to welcome all the passionate beauty lovers of the region to our stores and to create an iconic moment for retail in the North East” said Sarah Boyd, managing director, Sephora UK.

The retailer stressed that beauty shoppers in the North East should become familiar with the Sephora UK App. It is designed to provide information on brand new launches through early VIP access. There is also exclusive content and rewards through immersive shopping experiences.

The LVMH brand launched in the UK in October 2022, a year after entering the market through its acquisition of Feelunique. It introduced its London flagship in Westfield White City in March 2023, before quickly announcing a second UK store at Westfield Stratford City.

Sephora is present in 35 countries, with more than 2,600 bricks-and-mortar stores as well as online operations. The retailer carries around 78,000 products and employs 39,000 people worldwide.

An exclusive company in the RetailX Beauty & Cosmetics report looks at how Sephora aims to be “always at the forefront of latest trends. Sephora’s unique shopping experience offers beauty clients across the world an unparalleled choice among premium brand perfumes and cosmetics.”

The 34 pages of market-leading research also highlights developments and trends in the beauty and cosmetics sector.

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