Members of the public can now use InPost’s network of 2,500 lockers across the UK to send donations to homeless charity Shelter for free until the end of the year.
The Secret Senda campaign requires consumers to ensure their donated items are well packaged and to visit the InPost website to download a mobile QR code. This code will unlock their chosen locker, and ensure the package is safely secured ready for collection and delivery to Shelter.
The initiative coincides with consumer research commissioned by InPost which reveals that the average person is sitting on £400 worth of unwanted items but that nearly one in five (19%) people will throw away unwanted but valuable items, rather than donating them to charity. The usual excuse for doing so is a lack of time.
Jason Tavaria, CEO of InPost, said: “We are extremely proud to partner with Shelter to launch the Secret Senda campaign this Christmas. We know that consumers want to do the right thing and support charities but sometimes struggle with the logistics of dropping off their items. Our partnership will help to remove this barrier by opening up our locker network for hassle-free donations, 24/7, while also helping to keep Shelter’s charity shops stocked over the coming winter month.”