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Shop Direct introduces new technology to help visitors size up prospective purchases

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Shop Direct is using new ecommerce technology to enable visitors to its, and sites to compare the size of products they want to buy with a model in their own size or with a product they already own.

The new size comparison technology was developed by Tangiblee, based in the US and Israel, and is intended to help customers get an accurate perspective of handbags, luggage and other items before they order them.

Now Shop Direct is trialling the technology for use with watches and jewellery in its user experience lab, before rolling it out across the three sites.

Jonathan Wall, group ecommerce director at Shop Direct , said: “We’re committed to working with innovative partners that can make our customer’s online shopping journey the best it can be. Tangiblee’s technology is helping us do that; giving our customer confidence in the actual size of items before she buys.”

In its most recent test, Shop Direct made the technology available to half of shoppers visiting the site from a mobile device and looking at purses, handbags and luggage. It was not available to the other half. It found that shoppers who could see the technology spent an average of 10.3% more, while conversion was 7.2% higher. Some 17.1% of the customers who could see the tool used it and interacted with it for an average of 28.6 seconds.

Eliad Inbar, co-founder of Tangiblee, said: “We are excited to partner with a leading ecommerce retailer such as Shop Direct, thanks to their advanced A/B testing methodology. We were able to rapidly rollout, prove the value of our solution and improve Shop Direct’s bottom line.

“Going forward we are confident that rolling out additional categories will further increase the value we deliver to Shop Direct and its customers.”

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