AI-powered auction-based retail media infrastructure company Topsort is partnering with omnichannel ad platform Skai, giving its customers access to Topsort’s extensive portfolio of leading retail media networks and enabling advertisers to reach previously hard-to-access markets through a single global platform.
Topsort’s infrastructure supports retailers, marketplaces and delivery apps in some 40 countries worldwide. Its self-serve interface, Toppie, uses AI-powered optimisation to automatically reallocate budgets toward the highest-performing placements across retailers in a region.
Skai’s platform – powered by Celeste, its GenAI marketing agent built for commerce media – combines advanced digital marketing capabilities with commerce insights and operations, enabling teams to streamline workflows, uncover new growth opportunities and respond to changes in real time. By bringing Topsort’s retail media networks into the same platform used to manage global commerce advertising, Skai eliminates silos and drives smarter performance.
“This partnership creates an opportunity for brands to engage with entirely new audiences in the fastest-growing commerce markets worldwide,” says Matt Vignieri, Chief Growth Officer at Skai. “With Topsort’s reach now available through Skai, advertisers can discover fresh growth opportunities with the scale, efficiency, and visibility they expect from our platform.”
“Skai shares our mission of making powerful retail media accessible, efficient, and privacy-safe,” adds Regina Ye, CEO and co-founder of Topsort. “We’re excited to partner with them to open new markets worldwide and support a new wave of advertisers ready to grow.”
Skai clients can now manage Topsort campaigns alongside their broader commerce media investments, leveraging capabilities such as bulk campaign creation, automated auditing and alerts, cross-channel reporting, and rules-based optimizations—all within a single interface. The result is a seamless, privacy-safe way for brands from around the world to tap into high-performing inventory and audiences at scale.
