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Skype partners with MIG to create commerce ready mobile website

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VoIP calling service Skype has partnered with Mobile Interactive Group (MIG) to create a new Skype global mobile website – which launched in May this year – as Skype on mobile becomes an increasingly important part of Skype’s portfolio.

The new mobile site will be an important tool for Skype’s mobile customers as it gears up to deliver a compelling mass market mobile web experience to Skype’s global customer base that detects the users device to ensure the correct site is served and providing a seamless path for customers to download the Skype application for their mobile, enabling access to content, product information and support if required.

The site will also support Skype’s global customer base in local languages and provides an integrated, easy to use, rich mobile web user experience to Skype’s 170 million connected users worldwide.

Initially the partnership will see MIG develop a full service mobile internet site that will detect the user’s handset and territory and provide them with a tailored user experience with relevant downloads, product information and support services. Users will be able to access similar and relevant content to that available on

Linda Summers, director of product marketing for Skype explains: “For many Skype users, their first experience of Skype will be on their mobile phone, so it was important that we give them a mobile browsing experience that helps them make the download process smooth and easy, and ultimately enhances their overall Skype experience. We choose to partner with MIG because of their experience in working with leading brands on delivering high impact mobile experiences.”

Matt Cockett, commercial director, Mobile Interactive Group (MIG) adds: “We understand Skype’s objectives, to grow their mobile base significantly over the next few years and their need to capitalise on the number of consumers wishing to access Skype via their mobile device. As those customers come in it is up to us to ensure they get the best user experience and convert into a new or become a more loyal existing user. In conjunction with MIG’s platform technology, we will be drawing on our vast knowledge in mobile centric user experience (UX) and design to deliver the ultimate mobile experience to Skype’s global customer base.”

Skype is one of the fastest adopted technologies in history, saving time and money in connecting business colleagues, friends and families. Skype is continually partnering with mobile carriers and the world’s leading handset manufacturers around the world to broaden their offering.

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