Close this search box.

Smol adds personal care to subscription service


Smol, a planet-friendly laundry and home cleaning products company, has introduced a brand new range of beauty care products.

Initially available to its existing subscribers, the personal care range includes plastic-free shampoos, toothpastes and soap.

With 86,000 tonnes of plastic waste thrown out from personal care products each year in the UK, Smol aimed to design a range that changes that.

The soap magnets attach to any smooth surface without any drilling thanks to a suction cup

The new shampoo bars, body bars and hand soap bars help consumers move from liquids to solids, and away from plastic packaging.

There are also brand new soap magnets to help consumers make the move to the bar. The suction cup soap magnets stick to the wall enabling the bars to dry without “the soggy bottoms” created in a soap dish.

Smol’s new toothpaste is SLS-free “so no fake foaming” for gentle bubbles, clean teeth and one less thing rinsing into waterways. The aluminium tubes are recyclable and can be paired with a sustainably grown bamboo toothbrush with bio-based bristles.

Furthermore, each of the new products come in FSC board approved cardboard boxes that subscribers can pop in compost or put out for kerbside recycling.

The company also wants to ensure that these switches are affordable for consumers. During the first LIVE episode of the SubX Subscription Podcast, Smol’s chief growth officer, Neil Campbell, explained that sustainability shouldn’t come at an added expense.

“Smol has been very successful because we’ve got the mentality – planet friendly products that are sustainable, and a suitable plastic alternative, shouldn’t have to be at a 50 – 60% premium,” he told the podcast.

He said that they have to keep up with the price point of high street favourites, but by combining it with the convenience of a subscription model, their products were “really going to fly.”

Listen to the full episode, which also features Chargebee and Avalara, to discover:

  • How to avoid subscription churn
  • What critical data points are needed to achieve success
  • Which elements are key to making subscriptions work that simply won’t change in the future?

Read more about the wider personal care industry in the newly published RetailX Beauty & Cosmetic 2023 report.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on