A few years ago Britons were blissfully ignorant of Black Friday but a determined promotional strategy by some of the nation’s largest retailers changed that. This year, how were social networks leveraged to take advantage of the hype?
In 2015 we’ve seen some notable retailers stop treating social channels like a fad. In October Asos, for example, The percentage of Top100 retailers to update their Twitter profiles over the 48 hour period of Black Friday 2015.[/caption]
Over the past few weeks InternetRetailing has been working with BrandWatch to design and begin researching and index of the Top50 UK retailers’ use of social media and, just as importantly, how their customers are using social channels to talk to and about the brands they shop with. Follow @etail to see the findings when they come out.