Spanish supermarket DIA is making use of a personal shopper app and converting its stores to warehouses as it expands its online operations to serve customers during the coronavirus pandemic.
The company has now converted 11 of its stores into areas for preparing online orders and hired an additional 1000 people as pickers and delivery drivers. The stores are located in Madrid, Barcelona, Seville, Malaga and Cadiz.
DIA is also working with Glovo, the on-demand courier app, to add a new channel for distributing orders.
Glovo will allow DIA to reach an additional 2.5 million people across 54 towns, bringing its total to 494 towns served from a network of 500 stores.
The service is available through either the DIA website or the Glovo app itself.
Delivery personnel will drop goods off at the doorstep with no contact between the courier and the customer.
Ricardo Álvarez, CEO of DIA Spain, said: “We are adapting in record time to respond to the growing demand for online shopping from customers.
“Looking for all the options that are in our hands to make it possible and continue to increase our capacity to provide service and reach everyone.”
DIA also works with Amazon Prime Now to deliver products, an alliance that has existed since 2016.