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Sports brand ASICS optimises mobile UX as part of ecommerce expansion in Europe

Sportswear company ASICS is to optimise its mobile experience as it seeks to integrate how consumers interact with the brands across all touchpoints in a move that will bolster its omni-channel performance in Europe.

Working with experience analytics company Contentsquare, the ASICS team will be looking at customer journeys and assessing and removing pain points in a bid to make its ecommerce offering more suitable for a mobile audience, as well as future proofing the firm’s omni-channel strategy.

The move will also form part of ASICS’ strategic digital objectives for 2022, including ecommerce market expansion within Europe and support with improving the mobile user experience. 

Rick Hoving, Senior eCommerce Manager at ASICS EMEA said, “Customer experience is hugely important for ASICS. Making sure the website is optimised so that people can easily find the right products is a number one priority.”

“Contentsquare will provide us with key insight into where and how campaigns actually perform, as well as how a product-focused commercial campaign can still benefit the branding side of the business or vice versa. It will also support us in uniting brand focus with data-driven insights.”

“It’s the solution that impressed me the most with how easy it is to get relevant, valuable insights for content and merchandising elements of our site. The solution is a game-changer for my expanding team when it comes to making the right decisions and helping us build a more impactful website.”

Abdi Essa, VP EMEA North, Contentsquare added, “We are thrilled to be supporting a leading global brand like ASICS, whose digital innovation and expertise in engaging new generations of customers is awe-inspiring. It’s been really rewarding to support them as they continue to break digital boundaries, and enhance their overall online customer experience.”

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