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Sports Direct shoppers go label-free on returns with InPost


Sports Direct customers who wish to return unwanted purchases can now drop items in an InPost parcel locker, following a new partnership between the two firms.

According to the provider of automated parcel machines, UK consumers are increasingly seeking convenience solutions that put their needs first and address ecommerce pain points — from delivery to returns. This latest partnership is designed to do just that, allowing Sports Direct’s consumers to return online purchases quickly and without the need of printing a label.

Print-at home labels are a well documented pain point for consumers, particularly those with busy home lives and no access to printers – almost a third (30%) of consumers do not have access to printers at home to print return labels. With InPost Lockers, they scan a QR code received to their phone at their nearest locker, and leave their items in one of the compartments.

A spokesperson for Sports Direct, said: “We are constantly looking for ways to improve our consumer journey and to create a seamless beginning to end product lifecycle. Our partnership with InPost will help generate a smooth process for our consumers when returning online purchases by using QR code technology.”

InPost has over 5,000 parcel lockers across the UK, which can be found in shopping centres, train stations, supermarkets, petrol forecourts, and on high streets, with the majority available 24/7.

The whole returns process takes a matter of seconds and because InPost Lockers are situated in convenient locations, consumers can benefit from “trip twinning”. This means they can return their parcels at a time and a place that suits them — be it on their commute, while out meeting with friends or heading to the gym.

Michael Rouse, CEO of InPost International, added: “Consumer expectations have changed dramatically over the last few years. Today, they expect — and even demand — convenience at every touchpoint. As such, for retailers, returns are becoming a huge part of the customer experience. Indeed, today they’re core to driving customer lifetime value. By joining forces with Sports Direct, we are supporting their ambitions to offer super convenient returns to their customers. We look forward to seeing where this partnership takes us.”

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