SportsShoes.com has launched its first-ever mobile app to enhance its customers’ online retail experience, as part of its ongoing strategic expansion plans.
The online running shoes, running clothing and outdoor gear retailer’s new app will act as a platform to not only further connect, engage, and serve its customers, but also support the wider athlete community. The app has been developed by specialist sports retailer solution provider, One iota.
In the app, customers can access personalised product and content suggestions that is unique to them and based on previous activity and preferences with a standard shopping feed as a secondary option.
The platform also integrates customer membership options throughout the shopping journey, including the ability for users sync their England Athletics profile with their SportsShoes.com account. This will help combine their running and fitness data with their shopping habits to provide a more bespoke retail experience and tailoring content suggestions even further.
Development of the app has been supported by £4.6mn the retailer has invested in the last three years in its technologies, people, processes and facilities.
SportsShoes.com’s managing director, Brett Bannister, said: “Launching our app marks a major milestone in our mission to help customers lead healthier, happier lives through their fitness and sports journeys.
“Having established a market-leading online brand, our new app is a digital reincarnation for us and a key tool for our UK and European growth plans.
“To celebrate the launch with our customers and the wider athlete community, we wanted to give them a chance at winning some amazing prizes including expert coaching sessions and kit from high quality brands.”
Alongside the app launch, SportsShoes.com has also replatformed its UK and international websites. This provides customers with an improved online purchasing experience with increased levels of personalisation across both product discovery and advice.
Learn more about how sports goods shoppers are embracing online and mobile shopping, with a growing penchant for social commerce and subscriptions in the newly published RetailX Global Sports Goods 2024 Report.
Inside the report we answer the most important questions about how shoppers are buying differently, as well as to reveal the main factors driving this change, what we might expect in the future and how retailers and brands can plan for that.
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