Spreadshirt has bought Brazilian ecommerce company Vitrinepix in a move that will take it into one of the world’s fastest growing ecommerce markets.
The move is part of the European print-on-demand business’ strategy of international expansion, and takes it into South America for the first time.
“Internationalisation and the opening up of new markets to our buyers and sellers is one of our central themes for 2014,” said Philip Rooke (pictured), chief executive of Spreadshirt. “Our shop-partners operate globally. They have customers, clients and fans internationally, including Brazil. This acquisition will enable them to easily market their ideas into this growing and important market.”
Vitrinepix, headquartered in Rio de Janeiro, was founded in 2010 and the brands, designers and individuals who use it offer more than 250,000 different designs to its tens of thousands of users. Brazil currently has about 100m online users, with an estimated third of the population shopping for textiles online. Ecommerce in the country is growing at about 15% a year.
