Social media is noisy. Parenthood is noisier. That’s why we, at Joolz, embrace the chaos and create our own space where parents feel seen, heard, and maybe even inspired. Because for us, it’s never just about selling strollers. It’s about helping parents in every phase navigate through the wild world of parenthood. The sleepless nights, the messy adventures, the moments that make it all worth it.
In today’s crowded social media landscape, brands face an overwhelming challenge: how do you rise above the noise? For Joolz, the solution lies in authenticity, innovation, and a deep understanding of its audience. Here’s how we’ve carved out a unique space for ourselves amidst the digital chaos.
Authenticity Is Our Superpower
Parents can sniff out inauthenticity faster than a toddler can find the one sharp object in a baby-proofed room. That’s why we skip the over-polished pitches and focus on the raw, relatable, and real moments of parenting.
If you ask us, parenting is one big paradox. It’s fresh puke and constant giggles. It’s loving your kids and hating parenthood. It’s zero sleep but feeling more alive than ever.
That’s why we lean into the chaos, the joy and even the spaghetti-on-the-ceiling moments. From heartfelt stories of parents who swear by their Joolz stroller to cheeky memes about navigating airports with a baby in tow, we celebrate it all. No filters, no fluff—just a big virtual hug that says, “We get it. We’ve got you”.
Our primary goal is to keep growing organically through storytelling, relatable content, and fostering authentic interactions. This approach has helped us reach parents worldwide and build a loyal community on key platforms like Instagram and TikTok. By connecting with our audience on a deeper level, we’ve not only grown our Instagram following by 37.1%—from 231,000 at the start of 2023 to over 317,000 today—but also significantly boosted engagement, creating more meaningful conversations and interactions with parents everywhere.
Creativity Fuels Connection
Parenting might be timeless, but the way we tell our story evolves constantly. At Joolz, we pair creativity with innovation to ensure our content resonates.
Whether it’s an engaging “What’s in my mom bag” reel, a funny parenting meme, or a product focused reels, we add a sprinkle of magic to every post. It’s not just about keeping up with trends—it’s about reimagining them in ways that make parents smile, laugh, or nod along in agreement.
Crafting Content That Clicks
At Joolz, we know variety is key to keeping things fresh. That’s why we serve up a mix of content that feels just right for our audience: Show, Don’t Tell: Parents love seeing our strollers in action. From quick-fold demos to dreamy stroller naps, every post is designed to be as practical as it is scroll-stopping.
Humor Meets Heart: Whether it’s a cheeky meme about relatable parenting moments or a heartfelt quote from a parent, our tone always reflects both the joys and the challenges of parenting.
Collaborations That Spark: We team up with like-minded brands and creators to deliver campaigns that inspire and surprise. Think innovative product pairings, fresh ideas, and content parents love to share.
A Little Something for Everyone: Need parenting tips? Check. Want to laugh at the chaos of it all? Double check. By mixing functionality with fun, we create a feed that resonates with every kind of parent.
Top example post: Lifestyle reels
Top example post: Day in the city
People love to see the product used in real situations. Mix this with playful angles, cute baby snippets and you have the perfect combo!
Listening to Lead
One of our biggest strengths? We listen. Parents are constantly telling us what they love, need, or wish for—and we pay attention. From responding to DMs to running polls, we don’t just hear feedback; we use it to shape our content and even improve our products. This ongoing conversation keeps us connected, authentic, and in tune with our community.
Conclusion
Social media today feels like a never-ending talent show where everyone’s performing at once—adorable baby photos, viral challenges, and parenting hacks galore. So rising above the noise is not about shouting louder. For us it’s about staying true to who we are, connecting authentically with parents, and crafting content that speaks to their reality. We’re not just another brand in the feed; we’re here to champion parenthood in all its messy, beautiful glory.
Hear more from Joolz at Social Media Masters. The definitive guide to navigating today’s digital landscape, helping you to develop effective social media strategies that build brand loyalty, drive sales, and forge real connections with consumers using social platforms including Instagram, Pinterest and TikTok.
This results-driven event offers expert analysis on social media trends and building Social Media Value (SMV), as well as guidance and tools that you can take back to the office and start using straight away.
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