Fashion designer Stella McCartney has introduced the Sony Bravia range of professional displays across 11 of its global flagship retail stores, digitising its store fronts and promoting their Winter 2024 collection.
With each flagship store requiring a different configuration based on size and layout of the window, it was essential to Stella McCartney that they implemented a solution that could be easily installed and remain flexible to reconfigurations as and when needed.
Digital integrator Trison UK and Stella McCartney chose Sony’s Bravia displays to be installed in custom, flexible designs to suit the needs and arrangements of the flagship stores.
This latest collaboration builds on the Paris Fashion Week partnership between Sony and Stella McCartney, where Sony professional displays were used to showcase Stella McCartney’s Winter collection and its sustainable manifesto.
The displays feature Deep Black Non-Glare coating technology and are designed to deliver “incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions like a bright, colourful retail store front”.
Much like Stella McCartney’s Paris Fashion Show, the designer wanted a mix of screen sizes to maximise impact.
“Our Stella McCartney global flagships our brand essence and experience, so it was vital that our retail store front solution be able to deliver the premium high picture quality needed to showcase the creative energy, fashion and impactful details of our Winter 2024 campaign. Not only did Sony’s technology help us bring our vision to life, but they share our values in sustainability and innovation,” the fashion house Stella McCartney said in a statement.
Additionally, as Stella McCartney works to have as little environmental impact as possible, it was keen to work with Sony Group which is committed to sustainability, from the development process right through to the visual experience. Sony is implementing a long-term environmental plan called “Road to Zero”, which aims to build a sustainable society, with the goal of achieving a zero environmental footprint over the entire life cycle of its products and business activities by 2050.
Sony is increasing the rate of recycled materials in its devices without sacrificing design and durability. The group has reduced the overall use of virgin plastic by up to 60% thanks to the SORPLAS™ material developed by Sony. In addition to recycled plastics Sony is accelerating its efforts by reducing product energy consumption, eliminating plastic from the packaging of small, newly designed products and introducing renewable energies.
Some 15 Bravia professional display models, incorporate these sustainable elements, from the use of highly recycled SORPLAS™ plastic to the reduction of ink used on cartons, as well as an optional stand to reduce waste and an Eco dashboard to better understand energy consumption based on the configuration of its settings.
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