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Superdrug launches VIP reward scheme

VIP Rewards launched on the Superdrug app on Wednesday 25 October, bringing even more offers and rewards to their Health & Beautycard members.

The new rewards scheme will automatically update for all current Health and Beautycard app and members when they log in. Over 150,000 Superdrug customers will automatically qualify as a VIP member and will instantly be able to enjoy benefits for a whole year when the rewards go live.

Every time a customer reaches a spend threshold, they will unlock a reward, such as 20% off Own Brand products, or free delivery. Once a member reaches a spend of £300, they will reach VIP status and will automatically be eligible to enjoy 12 months of fantastic offers.

These promotions include ‘always on’ offers such as 10% off Own Brand and Beauty Services plus new rewards, which will launch on the app every other month. Superdrug said it will also continue to surprise their VIPs with lots of extra rewards throughout the year.

The ‘always on’ rewards will be able to be used in conjunction with other Superdrug offers such as Star Buys and Members only prices, so members really can pick up some fantastic deals. 

Matt Walburn, ecommerce director at Superdrug, said: “We wanted to reward our loyal customers with offers that they would find useful and be able to use day to day on products we know they love.

“We also wanted to make sure the rewards were accessible for a good amount of time, allowing shoppers to remain as a VIP for 12 months after reaching the threshold of £300, means that shoppers can take full advantage of all of our promotions, using stackable discounts to get fantastic prices.

“The new VIP Rewards scheme also sees us starting our journey to move from physical cards to an app based loyalty scheme, enhancing our offline plus online initiative to engage and improve the customer experience.”

Read an exclusive Superdrug company profile in the newly published European Marketplaces 2023 report. Discover how this pioneering UK health & beauty marketplace aims to be the champion of both SMEs and startup brand.

Download the report in full here.

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