Sweaty Betty, who saw triple-figure digital growth in 2020, has partnered with ReBOUND to offer rapid returns to its customers both in the UK and internationally.
The brand saw total revenues increase by around 60% during 2020. ReBOUND will now manage all Sweaty Betty returns across the UK, as well as Sweaty Betty’s core ecommerce markets across the USA, Ireland and Australia.
Using ReBOUND’s portal customers can manage their returns online and see the status of their return at any time, while Sweaty Betty gains greater visibility over what’s coming back and the reason for the return even before the parcel arrives.
Sweaty Betty will also be able to refund shoppers quicker, with the technology alerting warehouse staff that an item is incoming so they can prepare to open and verify the package as soon as possible.
The partnership will also see Sweaty Betty plugged into ReBOUND’s network of hundreds of carriers globally. Customers will be able to send items back to Sweaty Betty from anywhere in the world, with ReBOUND managing the entire process until the parcel lands in a Sweaty Betty warehouse.
Mark Smith, Sweaty Betty COO, said: “Over the last 12 months we’ve seen customers around the world shop with us for the first time as they search for products to support their fitness and lifestyle needs. These customers all deserve the same convenient, quick refund and exchange service, whether they’re stood inside one of our boutiques or registering a return online.”
Graham Best, ReBOUND CEO, said: “Sweaty Betty has been at the forefront of the world’s booming activewear sector during lockdown, showing that effective pre-planning and investment in ecommerce reaps rewards. We have been really impressed with Sweaty Betty’s forensic approach to their returns project plan, from selecting the right returns partner to appointing a steering committee spearheaded by the VP of Special Projects to guide the project launch. This is a substantial investment for the brand which is expected to deliver a significant ROI, particularly in the area of customer satisfaction.”
