UK start up Parcelly launched in December 2014, and today has a network of over 600 locations nationwide. This reach will now be boosted further thanks to a partnership with Costcutter Supermarkets Group, one of the largest symbol groups in the UK.
Costcutter Supermarkets Group comprises a nationwide network of independent retailers, including Costcutter, Mace, Kwiksave, Simply Fresh and Supershop. All will have the opportunity to join the Parcelly network and provide their customers full control over how, where and when they collect their parcel deliveries.
Bringing additional scale to Parcelly’s network of collection points, Costcutter Supermarkets Group retail brands will in return benefit from an increase in footfall and income through Parcelly’s mobile based click and collect solution.
Parcelly says it will provide participating stores with complete flexibility over the number and size of the parcels they wish to receive. “As our network of Parcelly locations grows nationwide, we’re delighted to partner with Costcutter Supermarket Group and its brand,” says Sebastian Steinhauser, CEO and Founder of Parcelly.
“Local retailers have always been at the heart of our consumer-focused proposition and we share a mutual passion for customer convenience. Costcutter Supermarkets Group services have always been tailored to the local needs, providing great value to customers. Through this partnership we aim to introduce our solution to more communities across the country, improving consumer click and collect convenience while supporting retailers and local high streets.”
This arrangement with Costcutter boosts Parcelly’s reach and give small local stores an additional revenue stream. If the IT behind the click and collect solution is up to scratch the service should not cause problems in the stores such as holding up regular customers at the tills. Aside from receiving commission payments for all parcels delivered to their store, Parcelly locations also benefit from access to new customers, increased footfall to their store, as well as cross-selling opportunities, so it’s an opportunity that should be welcomed.
Announcements like this demonstrate that there is still room for growth in the alternative delivery locations category. But how many more partnerships like this will be needed? Will too many confuse the consumer? Perhaps we are coming close to saturation point?