Take part in Sage Pay’s 2012/2013 e-business benchmark report and be in with a chance of winning £1,000.
Sage Pay’s e-business benchmark survey goes out to thousands of online businesses each year, focusing on every part of their online process, from how they entice customers to their website, to how they encourage them to convert into buyers. Take part and you’ll be in with a chance of winning £1,000 towards your business or one of 10 £50 Amazon vouchers. Plus you’ll receive a complimentary copy of the report once it has been published.
Click here to take part now.
If you didn’t manage to download a copy of the 2010/11 report, you can find a summary of Sage Pay’s top tips below:
1. Providing on-site reassurances such as customer testimonials, next day delivery and a money back guarantee will improve checkout success. We found that if your e-business doesn’t offer any value added features, you are twice as likely not to complete the sale. However, be warned, loyalty points appear to not add any value in terms of promoting sales conversions.
2. E-businesses with fewer checkout pages convert more sales. Reducing this number of pages, can improve conversion and won’t cost the earth.
3. Successful e-businesses customise their payment pages. Suddenly being forwarded to a payment interface that has a different look and feel could cause shoppers to be concerned and drop out of the purchase.
4. Providing multiple payment methods, to give people more choice in the way they pay, improves transaction rates.
5. Social media can heavily influence purchasing behaviour by building trusted relationships and subsequently loyal customers.
