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Technology

Focuses on the emerging technologies that are set to transform the way retailers use data to create more personalised experiences. With an in-depth analysis on cloud platforms, artificial Intelligence and virtual reality.
… while sensory experiences increase in-store sales by 10%
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… while sensory experiences increase in-store sales by 10%

12 Nov 2019by Paul Skeldon
Sensory marketing has a positive emotional, cognitive and behavioural impact on shoppers in-store, with shoppers spending up to six minutes longer in the shop leading to sales increases of up to 10%

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