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Technology is changing retail media, says SMG in new podcast

InternetRetailing
Image © Johanna Tyers

SMG networking during June's Retail MediaX event in London

The latest episode of the Retail MediaX podcast sees Paul Skeldon sit down with Katie Streeter Hurle, ex Procter & Gamble and now Chief Strategy Officer at SMG, to discuss what every retailer starting their retail media journey needs to know.

“Retailers are very switched on commercial businesses”, notes Streeter Hurle, with SMG currently working with Boots Media Group, Morrison’s Media Group, Co-op Media Network, the media network that exists within the Very group and LS Eleven Media Services (Asda).

“The big change is a move from this world of physical, static, not dynamic advertising to a place where it is a very digitally enabled world.

“Technology has changed it massively. It has meant that all of that amazing, valuable retail loyalty data that used to be activated through coupons and direct mail can now be used through social or connected TV. Those things all together essentially mean that it’s a much more sophisticated advertising.”

Listen to the full episode here:

Every fortnight, Skeldon is joined by a host of experts from across the retail media ecosystem for a look at what leading UK retail media networks are doing; how the sector is evolving; and where it goes next.

The series, in association with SMG, sees Skeldon joined by a member of the SMG team and a special guest speaker. With future episodes featuring Co-op, Stonegate Group and ITV.

This episode, and all in the wider series, were recorded live at Retail MediaX this June. The event will return in October, as part of the RetailX Autumn Festival, with 40 like-minded retail media leaders, from across sectors, representing a wide range of job functions, who want to be kept abreast of trends and analysis in the industry with a six-month update.

Registration is open now! With ChannelX World and SubscriptionX also returning on 09 October 2024.


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