How New Balance is looking to mobile-first cloud and microservices to improve its customers’ experience

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New Balance is using cloud-based technology to improve the way its customers experience its retail business. The athletic brand is introducing a mobile-first and microservices SaaS platform, Aptos One, in order to deploy new capabilities quickly. 

New Balance is using Aptos’ cloud-based applications across the business, from planning and managing inventory across channels, to enable customers to communicate seamlessly with the brand, and to expand the choice of fulfilment options. 

New Balance manufactures its goods, from trainers to sportswear, in the UK and the US. It also operates more than 130 of its own shops in North America and Europe. 

Stephanie Smith, VP of retail, North America, at New Balance, said: “For more than 100 years, New Balance has been a brand and business in motion – we were born to move. The same energy and passion that we invest in our products, people and communities can be found in our commitment to offering modern, differentiated and highly satisfying customer experiences.”

Ravi Shankavaram, chief information officer at New Balance, said SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and omni innovation journey with Aptos and a unique shopping experience.”

Steve Towe, president and chief operating office at Aptos, said it was proud to support New Balance “as it continues to reach new heights in retail operations excellence and technology modernisation.”

New Balance is a Top500 retailer in RXUK Top500 research.

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Image courtesy of Boots
Technology
26 Jul 2022

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