New augmented reality technology enables shoppers to try on luxury watches in the metaverse – while BoohooMan releases its first NFT collection

Only one person will be able to wear this BoohooMan NFT in the metaverse. Image courtesy of BoohooMan

Only one person will be able to wear this BoohooMan NFT in the metaverse. Image courtesy of BoohooMan

Fashion and the luxury industry are both designing for the metaverse. A new augmented reality (AR) technology designed to enable shoppers to try on luxury watches, while BoohooMan says it’s the first fast fashion retailer to offer an NFT collection of its designs. 

Facebook is hiring and taking on partners as it starts to build a metaverse – or virtual world – over coming decades that will ultimately enable users to meet their friends, family and others online. A number of other metaverses already exist – from video games such as Fortnite and Animal Crossing to business work meetings that feature digital avatars. 

BoohooMan launches first NFT collection

BoohooMan, which released its first digital clothing for the metaverse last month, has now issued its first collection as non-fungible tokens (NFT) – digital assets recorded on blockchain and held in a crypto wallet. 

The retailer says it’s the first in its affordable fashion market to offer an NFT collection of its clothing. The shopper that buys each exclusive design – t-shirts, tracksuits, hoodies and outerwear are all available – will be the only person who can wear them in a metaverse. One design is available to be won. 

Samir Kamani, chief executive of boohooMAN, says: “Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite some time. We have seen luxury brands flock to the Metaverse one after another, but we are yet to see any fashion brands in our market enter the space. 

“At boohooMAN we see a future for digital fashion. This collection is us dipping our toe into the vast and complex landscape of the Metaverse. This is our first experiment with non-fungible tokens and we have great expectations for future NFT collections, collaborations, digital fashion pieces, games, and more.”

Metaverse-ready luxury watch try-on

Shoppers for luxury watches can now try them on using a new augmented reality solution that is ready for omnichannel touchpoints including the metaverse.

Perfect Corp says its new AR Watch Virtual Try-on technology is trained on 3D hand models using a wide variety of skin tones, textures and sizes to match the user’s requirements. The technology, it says, can determine wrist size and enables shoppers to see the watch in full from 360 degrees as they try on luxury accessories in environments including the metaverse.

The company promises a luxurious shopping journey for digital users, whether they are buying on a website, through in-store smart mirrors, on social media – and is metaverse-ready.

“We are excited to expand our offerings to begin serving the luxury timepiece industry with the launch of AR Watch Virtual Try-On and the debut of our proprietary AgileHand technology,” says Perfect Corp. founder and chief executive Alice Chang. “Our AI and AR-powered solutions continue to serve both brands and consumers, delivering immersive and impactful shopping experiences that increase purchasing confidence and customer satisfaction. We are thrilled to release cutting-edge hand mapping technology that will help our solutions serve an even broader client base and aid consumers in their timepiece shopping journey.”

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