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RetailX Brand Index 2019

RetailX Brand Index 2019

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Pandora moves to cloud with Accenture in bid to cut costs

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Danish jeweller Pandora is moving its data centres to the cloud as it begins a major project to simplify its IT and cut costs.

 

Working with Accenture, the retailer is moving its data, IT infrastructure and applications from physical data centres to the cloud. The move is cheaper to run and will make it easier to scale.

 

The IT transformation will also see the company’s more than 60 IT vendors consolidated into “a handful”.

 

Pandora hopes to save at least DKK 200 million (€26.8 million).

 

CIO Peter Cabello Holmberg said: “Digitalisation is essential to increase our productivity and competitive advantages, and cloud computing is a technology that has developed tremendously over the last few years.

 

“Moving our data centres to the cloud will save money, while we maintain high quality service to the business. We can also avoid major hardware investments and improve our security.”

 

The move is part of Programme NOW, which seeks to improve the company’s brand position while reducing costs, consisting of four key pillars. Two of these ambitions focus on the product, with the first being to create new lines of affordable jewellery and the second being to find more agile ways of manufacturing.

 

The third pillar is creating a “digitalised brand experience”, which essentially means using data to recognise customers and provide them with tailored product recommendations and marketing.

 

Pandora also said it would focus on developing an omnichannel experience, despite it expecting offline to be its primary channel. The Danish jeweller recently chose Alexander Lacik, a marketer by trade, as CEO.

 

Read InternetRetailing’s exclusive interview with Karl Walsh, chief digital officer at Pandora, here.

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