Whisk has now added Sainsbury’s to its platform – making a total of five UK grocers that can deliver the ingredients for its recipes via the smart online shopping lists that its technology creates.
Users of Whisk’s recipe app can save a recipe from anywhere into a personal recipe box and export the ingredients to an interactive shopping list that can then be sent to grocery partners. Whisk uses machine learning to ensure that when shoppers turn a recipe from one of its publishing partners into a shopping list, the ingredients are all currently in stock and available for local home delivery or click and collect. Its AI Food Genome matches ingredients listed in recipes from any platform to find where they are available and still fresh locally.
James Leech, head of product at Sainsbury’s, says: “Customers are increasingly choosing to do their grocery shopping and find recipes online. They need to find their favourite foods quickly and conveniently and this new partnership with Whisk will help inspire shoppers with a huge range of recipe ideas and make it even simpler for them to add to their bag and buy.”
As well as Sainsbury’s, Whisk works with Tesco, Asda, Ocado and Waitrose in the UK, and with a range of other partners in the US, Europe and Australasia to deliver on recipes from publishers from BBC Good Food and JamieOliver.com to the Food Network. Whisk was founded in 2012 and bought by Samsung Next last March.
“We’re thrilled to bring Sainsbury’s into our Whisk partner ecosystem,” said Nick Holzherr, head of Whisk. “As one of the premier grocers in the UK, Sainsbury’s is a leader in online grocery delivery and ecommerce. We know from our user feedback that a Sainsbury’s integration will be popular with users - at a time when online grocery shopping is critical in the UK.”