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Ted Baker reports ecommerce sales up by a third; Game reports digital-fuelled lift in sales

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Ted Baker today reported ecommerce sales up by a third, after it launched its US site on its new platform.

The lifestyle brand said online sales grew by 34.6% in the 13 weeks to November 8, compared to the same time last year, while group revenue over the period was up by 15.7%. In an interim management statement it said retail sales grew by 12.7%, or 14.7% when currency fluctuations were accounted for.

Ted Baker said continued growth online in the UK and the migration of its US site to its new platform helped drive internet growth. At the same time it continued international expansion, opening new stores in North America, and new concessions in Europe and South Korea.

Founder and chief executive Ray Kelvin said: “Ted Baker has continued to deliver a strong performance as we have made further progress across our global markets and distribution channels. Ted Baker is a global brand with strong international reach and this has helped mitigate the impact of any localised economic or weather issues. Further underlying growth and brand momentum has been delivered thanks to the quality of our product and the passion and dedication of our skilled team.”

* Meanwhile, Game said group revenue was up by 17% in the 13 weeks to October 25, compared to the same time last year, after a focus on its digital offer helped to drive “an increase in digital market share through instore and online sales over the period.”

Recent new innovations included upgrades to its UK website and the launch of a Scan it service on the Game App, enabling customers to access interactive gaming content with a personalised price, depending on the value of their Game Wallet credit. More than 150,000 customers registered with the app over the period.

“We are pleased with the continued progress made across our strategic initiatives and as we move into the key trading months of the year we are encouraged by the strength of the line-up of new physical and digital games being launched,” said Martyn Gibbs, chief executive officer.

“Overall we remain well prepared for peak, with our campaign ‘It’s GAME season’ now launched across all forms of media, exclusives secured on many of the major pre-Christmas new game releases, a great line-up of customer offers across all product categories and a strong balance sheet.”

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