Tesco has added more than 2,200 F&F products to its platform, as the supermarket relaunches its online fashion offering.
Following growing demand for the convenience of supermarket fashion, Tesco has relaunched womenswear, menswear and kids’ clothing, footwear and accessories online.
Its F&F Edit, Sports and F&F Active Athleisure is available to purchase online, as well as exclusive collaborations and seasonal ranges such as school uniforms. The ecommerce range is expected to be expanded in the coming months.
“We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App,” said Katja Ahola Klamkin, Tesco group managing director of home and clothing.
“We know our customers love the quality, affordability and style of F&F and this will make it even easier and more convenient to shop the ranges they know and love.”
In October 2024, the Big Four Supermarket expanded its online beauty offering, with nearly 500 products from brands such as Maybelline, L’Oreal Paris and Essie added to tesco.com for both home delivery and Click and Collect.
This follows the relaunch of its marketplace offering in June 2024. Around 9,000 products were initially listed, in categories varying from home and garden to pets, toys and DIY.
Some of the UK’s best marketplace retailers are already selling on the Tesco Marketplace, including Trojan, Charles Bentley, Online Home Shop, Rinkit, and MH Star.
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