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Tesco pushes forward customer-centred entertainment services as its digital division expands

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Tesco has appointed a new head of digital content as the supermarket group pushes forward in its mission to develop a customer-centred approach to its online entertainment services.

Michael Comish, founder of the Blinkbox online streaming service which Tesco bought in 2011, has been promoted to Tesco group digital officer. IN the role he will lead a team of 300 people working across Tesco’s digital entertainment and will also work with Tesco to shape its multichannel strategy. He will be responsible in particular for digital entertainment services that include Tesco’s Clubcard TV, ebooks business Mobcast, and digital music services We7.

Cornish told The Telegraph: “We’re going really fast on this,” said Mr Comish. “We’re launching three products this year and our new development centre will be open in autumn.

“Two years ago Tesco wouldn’t be thought of a digital entertainment brand but now we are in the top three in Britain. Very few companies who have the assets we have to exploit in terms of physical shops and brands.”

A Blinkbox spokesman said that of the three new product launches this year, Clubcard TV was already launched, Blinkboxmusic was now in beta, and Blinkboxbooks would launch later this year.

The new team will be based in a new development centre at Blinkbox’ new 30,000 sq ft digital campus, set to open this autumn in Clerkenwell, London.

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