For the first time since 2018 Tesco customers will be able to purchase F&F clothing on its website, as the supermarket expands its ecommerce offering.
Following the relaunch of its marketplace, Tesco’s new online clothing range will be available in the coming months.
Speaking to Drapers, Tesco said: “We’re always looking for ways to improve our online offer for customers and we’ll keep them posted if and when we have anything to share.”
The fashion range was scrapped when the supermarket shuttered its non-food division Tesco Direct six years ago. F&F had been available via Next’s website from 2019, until January this year.
The supermarket was an early adopter of online shopping and launched its Tesco Direct service in 1997, a company profile in the UK 360 report highlights.
Today, it deals with 1.2mn ecommerce orders in the average week. In 2023, it employed more than 196,000 full-time equivalent employees and sold through 4,169 stores in the UK. Its strategy combines value with the convenience offered by a multichannel sales model.
Tesco puts its share of the online market at 34%. In its latest full year, online sales grew by 10.4% and accounted for about 13.1% of total UK sales.
It attributes about two percentage points of that growth to the rollout of its Whoosh rapid online delivery service, now available to an estimated 66% of the population, from 1,424 of its stores. Tesco offers lower prices to members of its Tesco Clubcard digital loyalty scheme and, in its latest financial year, 85% of its sales involved a Clubcard – up by 8pp on the previous year.
The supermarket is using AI technology in areas including range optimisation and in personalisation of Tesco Clubcard offers. It is also working towards net zero carbon emissions across its value chain by 2050, validated by the Science Based Targets Initiative. By 2025, it aims to ensure that healthy products account for 65% of its sales volumes.
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