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The continued evolution of ecommerce and multichannel retail

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In today’s InternetRetailing newsletter, we report on how delivery is getting ever-faster. Amazon has launched a same day collection service: customer ordering before 11.45am can collect from a newsagents or convenience store after 4pm in a move that surely sets a new standard for speed of delivery.

But this is just one more advance in a multichannel world of commerce that’s seeing customer service improve constantly. Today we also report on Game Digital as it invests in the customer and in omnichannel as it builds for the future, and on P&O Ferries as it learns from retailers to launch its first crosschannel website.

Today we also report on how publishers are now moving into ecommerce wholesale: in a fascinating session at IRC 2014, earlier this week, Franck Zayan, ecommerce president at Condé Nast International, explained just how the magazine company would approach omnichannel when it starts selling online next year.

Today’s guest comment comes from Drazena Ivicic of Intershop, who has just these issues in mind when she considers the three C’s of retail: content, customer service and convenience.

But we also have a timely reminder this week that the best laid retail strategies cannot entirely counter natural phenomenae such as good weather in the UK in September. We cover IMRG figures that show last month’s Indian summer reduced online sales growth to 7%, its lowest level for more than a year.

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