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The opportunities – and challenges – of crosschannel Christmas trading

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In today’s InternetRetailing newsletter, we’re thinking about the opportunities and the challenges of online trading, especially in the run up to the peak Christmas shopping season.

With £1bn in sales predicted for Black Friday alone by IMRG and Experian, this Christmas offers opportunities to retailers. But, they warn, it’s important that retailers prepare well for the date. Argos owner the Home Retail Group also had a warning around Black Friday this week: its unpredictability meant it could not accurately estimate its likely profits for the year. The news overnight of internet service provider Talk Talk’s cyber hack also reminds us of the importance for retailers too of ensuring their security is as tight as can be ahead of this key shopping period.

Today we report on IRUK500 retailers from Debenhams to Mothercare as they bring us up to date with their multichannel strategies, and we have the latest retail sales figures from the ONS.

Today’s guest comment comes from Paul Haywood of Dyn, who considers how retailers can most effectively use the internet to gain a share of the cross-border ecommerce opportunity.

Our webinars

In our next webinar, we’re joined by etailer Björn Borg as well as Bronto and Vaimo for an in-depth conversation on how to use data to best target your customers and keep them coming back. Björn Borg Unleashes the Power of Data to Engage Customers will be at 1pm on November 10. Visit the Bronto webinar page to find out more, and to register for the free webinar.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Conference

The tenth annual Internet Retailing Conference, will be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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