The Perfume Shop’s dedicated warehouse team raised £28,000 in 2024 for cancer support charity Look Good Feel Better, funding the Luton & Dunstable Hospital workshops for the entire year of 2025.
Some 2,000 people go to the local Look Good Feel Better workshops, so the team understands the impact on how this could affect their colleagues working in the warehouse, friends, family or even the people they pass on the street.
To mark this achievement, Mark Flannery, CEO of Look Good Feel Better [pictured] joined The Perfume Shop’s managing director Gill Smith on Tuesday 25 February 2025 at the warehouse in Dunstable. The visit provided an opportunity for Flannery to meet the team behind the fundraising success and experience one of their activities firsthand — a bake sale. The team raised £580 for the charity on the day.
Flannery commented: “I was lucky enough to say a few words to The Perfume Shop warehouse team, to thank them all for their huge and passionate support for Look Good Feel Better UK and most of all, their passion and commitment to supporting cancer communities within their local area. What you do, and how you do it, is just phenomenal.”
The Perfume Shop remains committed to supporting Look Good Feel Better through ongoing fundraising initiatives and partnerships that make a meaningful impact. In total as a company The Perfume Shop raised over £200,000 for Look Good Feel Better.
Gill Smith, managing director of The Perfume Shop, added: “We are thrilled to have raised such a significant amount for Look Good Feel Better. Our warehouse team has shown remarkable dedication to supporting this important cause in their local community, and we are proud of their hard work and passion.
“At The Perfume Shop, giving back is at the heart of what we do, and we are honoured to continue our partnership with Look Good Feel Better, making a difference in the lives of those affected by cancer.”
Furthermore, the warehouse team at The Perfume Shop raised over £64,000 across their charity partners last year.
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