In three weeks, on 09 October 2024, SubscriptionX II will bring together experts from across the subscription economy to discuss the unique challenges and opportunities facing subscription brands and to share their journeys of innovation and growth.
This exclusive think-tank which will explore how leading subscription businesses and challenger brands are focussing on retention as a key driver of growth, using a data-driven approach to define and refine their strategy, and creating exceptional subscriber experiences to increase customer lifetime value.
Lisa Stevens, head of subscriber engagement and retention at The Times, said: “I can’t wait to meet fellow leaders in the subscription business to discuss big ideas and shared challenges when it comes to using data.”
One packed panel will look at why retention is the new acquisition, with panelist Sam Smith, founder of Pot Gang, stressing that he is “buzzing to be part of this,” and to share his journey of building a gardening subscription business from scratch.
Smith will be joined by Nick Anderson, chief commercial & financial officer at Freddie’s Flowers, who noted: “Looking forward to joining an enjoyable event and some engaging discussions with other brand leaders”.
Another panel will cover delivering enhanced customer experience to optimise lifetime value. Orla Weir, head of ecommerce at dog treats brand Denzel’s, who previously spoke to InternetRetailing about seasonal drops, content and “serving happiness”, is excited to “delve into the juicy topic of Retention alongside some amazing leaders in the space.”
SubscriptionX II follows the second edition of the groundbreaking conference held in May. This exclusive think-tank explores how leading subscription businesses and challenger brands are focussing on retention as a key driver of growth, using a data-driven approach to define and refine their strategy, and creating exceptional subscriber experiences to increase customer lifetime value.
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