Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Boots Advantage Card holders can now collect points on their mobile and spend them in-store

Linked InTwitterFacebookeCard
Sharelines

Boots Advantage Card holders can now collect points on their mobile and spend them in-store

Boots has taken its Advantage Card digital so that shoppers can collect and spend their loyalty points straight from their mobile phones.

 

The loyalty scheme is now part of the Boots App, with the result that customers can scan to collect points, spend them in store and check their points total straight from their mobile phone. At the same time they can use personalised offers from the Boots app. Most (90%) of Boots customers will already have their app updated, since they enable auto-updates, but the remaining 10% will be prompted to update theirs.

 

Helen Normoyle, marketing director at Boots UK, said: “We are continuing to build on the phenomenal success of the Boots Advantage Card. Digitising the card makes it more flexible and available, and gives customers more opportunities to tailor and personalise offers, making their shop even more rewarding.”

 

The Boots Advantage Card was launched in 1997, and now has 17.1m active members. The news that it has been digitised is one of a number of initiatives that the retailer, which is ranked Leading in IRUK Top500 research, is currently introducing as it looks to make shopping at Boots more personalised and relevant to its customers. It is to run in-store marketing along with a competition that offers points as prizes when shoppers use the Boots Advantage Card on their phone.

 

Boots UK is the UK’s largest pharmacy-led health and beauty retailer and part of the Retail Pharmacy International Division of Walgreens Boots Alliance. It has 2,485 stores in the UK, offering pharmacy and healthcare services alongside a wide range of beauty products and medicines.

 

News of the loyalty upgrade comes soon after Boots’ latest figures showed 200,000 customers ditching their Advantage Card over the last financial year, a year that also saw sales fall.

 

Image courtesy of Boots

 

 

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter