Almost three-fifths (62%) of online UK retailers are raising their game by planning now for Black Friday, says a new study.
According to research conducted by Acceleration partners, UK retailers are preparing ahead for the peak by ensuring that they have "enough stock" (45%) and "refining the deals and offers that will be available" (39%) to "ensure [they] have the best offering on the market" (56%) and "market [themselves] and raise awareness" (44%). The study polled 416 online UK retailers that have been trading for a minimum of 12 months period and have taken part in affiliate or influencer marketing campaigns.
The report goes on to say that 81% of the surveyed retailers have taken part in Black Friday before, with 92% of the same cohort saw their site traffic and sales (71%) increase. At the same time, 48% of the questioned retailers prefer to hold regular offers in comparison to 32% who like the special and regular events and 20% who favour the mix of two.
Sophie Parry-Billings, EMEA marketing manager says: "Whilst November may seem a long way off yet, it’s going to come around quickly so it’s good to hear that so many retailers are already working to pin down their Black Friday offering. Once an American tradition, Black Friday has really taken off in the UK over the past few years, particularly in online retail and forward planning is essential to maximise return from the event.”
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