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IREU Merchandising Report 2019

IREU Merchandising Report 2019

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Take That to headline Amazon Prime Day summer shopping event

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Amazon Prime Day is now a global event running over 36 hours
Amazon Prime Day is now a global event running over 36 hours
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Take That to headline Amazon summer shopping event

Take That are to headline Amazon’s Prime Day shopping festival in the UK this year. The British band will play at a ticket-only free concert in London, at the culmination of Unbox Prime Day entertainment, which takes place the day before the summer shopping event launches the following day.

 

Amazon, an Elite retailer in IRUK Top500 research, says its Prime Day shopping event will start on midday on July 16 this year – and continue for 36 hours until midnight on July 17. That’s six hours longer than last year’s event. This year Prime Day promises more than a million deals available exclusively to members around the world, from the UK and US to Mexico, Japan, India and Australia.

 

“Prime members will enjoy a day and half of epic deals, with 36 hours to shop more than one million deals across the globe,” said Jeff Wilke, Amazon chief executive worldwide consumer. “New for this year, members can shop exclusive Prime Day launches and enjoy surprise entertainment events unboxed from giant Smile goes in major cities. More than 100m paid Prime members around the world will find out best Prime Day celebration yet.”

 

In the UK, an Unbox Prime Day event on July 15 will include a family screening of Paddington 2, a Q&A with Ant Middleton on his book, First Man In: Leading from the Front, and will culminate in an exclusive Take That gig, with free tickets available to those who register.

 

Deals, says Amazon, are already starting with discounts on Prime Video movies and channel streaming, Amazon Music and gaming channel Twitch Prime. Prime exclusive deals start from Monday July 9 with one deal every day. The full list of shopping deals will launch on the Prime Day site at midday on July 16.

 

Prime Day is now part of a series of global shopping events, from Black Friday to Singles Day in China, that enable retailers to develop their own ’peak’ events as they compete for consumer spending.

 

In the UK, the event comes in the middle of the summer sale season. Research from EmpathyBroker suggests that the sales are already meeting with more demand than on Black Friday 2017. It analysed data from one of the world’s largest fashion retailers and found that summer sales searches were 64% higher than day than on the first day of Black Friday in 2017.

 

Image courtesy of Amazon

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