Top500 Black Friday 2015 Tracking

This post is part of our #BlackFriday category for hourly performance stats, social stats and commentary – click to see

Analysis

• Top100 websites: load times and downtime on Black Friday


• Black and Blue: websites that didn't cope


• Ecommerce platforms delivering the best page load times on Black Friday


• Social Strategies: Black Friday review

Hourly Rankings

• The Top10 3pm - 6pm on Monday 30 November, 2015 (in average and hourly snapshots)


• The Top10 12pm - 3pm on Monday 30 November, 2015 (in average and hourly snapshots)


• The Top10 9am - 12pm on Monday 30 November, 2015 (in average and hourly snapshots)


• The Top10 6am - 9am on Monday 30 November, 2015 (in average and hourly snapshots)


• The Top10 2am - 6am on Monday 30 November, 2015 (in average and hourly snapshots)


• The Top10 midnight - 2am on Monday 30 November, 2015 (hourly snapshots)


• The Top10 noon - midnight on Sunday 29 November, 2015 (in average and hourly snapshots)


• The Top10 from 1am~noon on Sunday 29 November, 2015 (in average and hourly snapshots)


• 7pm~midnight on Saturday 28 November: The Top100 leaderboard from 7pm through midnight


• 1pm~6pm Saturday 28 November: The Top100 leaderboard in summary and by the hour


• 7am~12pm noon Saturday 28 November: The Top100 leaderboard at 12pm noon


• 1am~6am Saturday 28 November: The Top100 leaderboard at 6am


• Midnight - 1800~midnight Black Friday 27 November: The Top100 Leaderboard 6pm through midnight


• 17:00 Black Friday 27 November: The Top100 Leaderboard at 5pm


• 16:00 Black Friday 27 November: The Top100 Leaderboard at 4pm


• 15:00 Black Friday 27 November: The Top100 Leaderboard at 3pm


• 14:00 Black Friday 27 November: The Top100 Leaderboard at 2pm


• 13:00 Black Friday 27 November: The Top100 Leaderboard at 1pm


• 12:00 Black Friday 27 November: The Top100 Leaderboard at midday


• 11:00 Black Friday 27 November: The Top100 Leaderboard at 11am


• 10:00 Black Friday 27 November: Business as usual as retailers by and large cope with heavy traffic


• 09:00 Black Friday 27 November: The Top100 Leaderboard at 9am


• 08:00 Black Friday 27 November: The Top100 Leaderboard at 8am


• 07:00 Black Friday 27 November: The Top100 Leaderboard at 7am


• 06:00 Black Friday 27 November: The Top100 Leaderboard at 6am


• 05:00 Black Friday 27 November: The average loading time of a Top100 website is similar to peak times on a normal day


• 04:00 Black Friday 27 November: The Top100 Leaderboard at 4am


• 03:00 Black Friday 27 November: Office Shoes takes the lead with fastest html load time of the Top100 over the past hour


• 02:00 Black Friday 27 November: Amidst a solid top 10 cohort, Schuh stands out with a landing page fully loading in a fraction of a second


• 01:00 Black Friday 27 November: Page load times double before subsiding shortly after midnight


• 00:00 Black Friday 27 November: All eyes on midnight as hordes of shoppers await sales