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Twinings launches new ecommerce platform

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Twinings has launched a new ecommerce website, for both trade and general buyers to buy teas online.

The tea brand’s site is designed to boost both sales and customer loyalty, with an emphasis on engaging content and imagery in a design that will be rolled out worldwide and is responsive across a range of devices.

It was built by Ridgeway using Kentico’s Enterprise Management System (EMS) to create a single integrated content, management and marketing platform, and also links to MetaPack and SAP in real time.

Simon Lassam, managing director of Ridgeway said: “It was clear from our very first meetings with Twinings that they had a clear vision for their project. The key to success was to be able to provide a solution that would deliver compelling brand content, support a significant increase in online sales and allow Twinings to begin building a refined customer experience.”

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