The Hut Group Ingenuity (THG) has partnered with open SaaS ecommerce platform, BigCommerce for fast-growing and established B2C and B2B brands.
The partnership will allow brands to utilise BigCommerce’s ecommerce platform alongside THG Ingenuity’s back-end commerce capabilities.
Together, the pair intends to develop a solution, which will enable brands to create and implement “flexible and frictionless” customer journeys.
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“We are excited to announce our strategic discussions with BigCommerce. We believe that all brands should be able to create and implement digital commerce strategies,” THG Ingenuity CEO Vivek Ganotra said.
“By combining THG Ingenuity and BigCommerce’s extensive experience and capabilities we can help brands to establish themselves in the global market.”
BigCommerce chief commercial officer Russell Klein added: “BigCommerce is committed to providing merchants access to the most innovative technologies and service providers available in the industry. We look forward to working with Ingenuity to help merchants scale internationally, grow faster and maximise success.”
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