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Next to relaunch Joules in October

Joules storefront

Next has announced it is to launch Joules “much earlier than expected” this October.

Initially planned to relaunch in March next year, the high street giant said it has made “significant progress in reducing the lead times” for the platform, resulting in an earlier launch of its Total Platform (TP).

The move comes as Next acquired Joules out of administration for £34 million, saving over 1,500 jobs across its stores and head office.

However, as part of the deal, Joules will remain as an independent company with its own board and management team, being led by founder Tom Joule and focusing on product, marketing and brand development.


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According to the retailer, it had “always intended” its total platform would deliver material cost savings to Joules.

“Following the decision to deliver much broader services to Joules, we are now planning for those savings to be significantly greater than originally anticipated,” the retailer said.

“The full benefit of these savings will not be felt until the beginning of 2024 so are unlikely to materially affect the current year’s profit of the Next Group.”

Joules is currently in the process of consulting with colleagues to let them know how they will be affected and where job roles are no longer required.

Next will be also be working with those affected to ensure that they are considered for any suitable vacancies at its company.

It is anticipated that those remaining with Joules will continue to work from Joules’ existing offices.

Image credit: Shutterstock

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