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T.M. Lewin expands online

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Shirtmaker T.M. Lewin has opened three new international websites. The new sites will serve the US, Australia and mainland Europe, and are launched at a time when the Jermyn Street multichannel retailer is enjoying fast growth in online sales.

Geoff Quinn, chief executive at T.M. Lewin, said: “T.M. Lewin have a proud and very successful track record selling online currently growing over 60% on the year. We have large ambitions to scale our online business internationally and further expand our multichannel offering.”

As it gears up towards that aim it has introduced eCommera’s ecommerce Trading Platform with Intelligent Trader ecommerce analytics, on which the three new sites are built.

Quinn said: “Our many loyal customers will appreciate our new international sites which will be increasingly customized to their needs more effectively than ever before.”

T.M. Lewin joins an eCommera client list which already includes House of Fraser and the official London 2012 shop.

Andrew McGregor, chief executive of eCommera, said: “The decision to enhance their online trading platform is a good and timely one as it will make T.M. Lewin a more effective business with a clearer understanding of how to build online brand loyalty and profit on an international scale.”

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